Ali Jita - Mudahhar & Hauwa (ihsan)

Some artists spend their careers chasing a sound. Others arrive with one already fully formed. Ali Jita belongs to the second category — and his latest release, “Mudahhar & Hauwa (Ihsan),” shows an artist confident enough to evolve without abandoning the tradition that made him.

I came across this track on Audiomack today, the day it was uploaded. What struck me first was the genre tag: R&B. Ali Jita has long been associated with Hausa music and Ingausa — his signature blend of Hausa and English — so seeing him step into an R&B lane alongside the Afrobeat tags signals something deliberate.

I pressed play, and the warmth was immediate. This is not a departure from his identity. It is an expansion of it. If you follow Northern Nigerian music and want to hear where it is heading, this is worth your time.

Ali Isah Jita was born on July 15, 1983, in the Gyadi Gyadi area of Kumbotso, Kano State, Nigeria. He was raised in the Shagari quarters of Gyadi Gyadi, the son of a butcher, Alhaji Sallau Jibrin Kibiya, and Hajiya Ummul-Khairi. His family relocated to Lagos and later Abuja due to his father’s business, exposing him to diverse urban environments from a young age.

His musical journey began around age 16, when he started singing Islamic phrases before transitioning to secular compositions. He taught himself to play the guitar — the instrument that inspired his stage name, “Jita,” derived from the Hausa word for it. He launched his professional career in 2006, and his debut album Mai Jita introduced a sound that would become his signature: Ingausa, a seamless fusion of Hausa and English that bridged traditional rhythms with contemporary appeal.

“Mudahhar & Hauwa (Ihsan)” was released on October 15, 2026, through Jita Records, and is categorized under R&B. The track carries the hashtags Afrobeat, and Love — a combination that tells you exactly what terrain Ali Jita is working in. This is love music, but it is love music filtered through the Afrobeats and Afro-R&B palette that dominates contemporary African pop.

The release comes as Ali Jita’s Audiomack following sits at 299,420 followers — a number that reflects years of consistent output and a loyal audience. His credentials are substantial. In 2018, his song “Love” was chosen as the second-best Hausa music of the year by BBC Hausa. He has received over 15 awards across his career.

His music has been featured extensively in Kannywood films, and he has collaborated with artists like Nazifi Asnanic, Fati Niger, and Umar M Shareef. Beyond music, he is an actor, film director, and brand ambassador — in 2020, he was signed by Crown Pasta alongside Kannywood actress Halima Atete.

His digital reach is equally impressive. He has accumulated over 62 million plays on YouTube and more than 100 million streams across platforms including TikTok, Spotify, and Audiomack. His Instagram following sits at 6.1 million, and his YouTube subscriber base exceeds 314,000.

In September 2025, he partnered with Blue Pie Records and Taskata Global Services to expand his music globally.

Worth listening? Yes, if you want to hear a Hausa music veteran exploring new sonic territory.

Stream “Mudahhar & Hauwa (Ihsan)” on Audiomack and all major streaming platforms below.